Panerai Vs. Ennebi, the Bronzo

When carrying the watch, the Panerai feels solid, while the Enebi is a bit shaky and loose in the bezel. The Italian flag behind the Enebi adds the military touch which we like a lot, we prefer this over the naked back of the Pam382.

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Teseo Tesei and the Panerai

Teseo Tesei was an Italian naval officer who had invented the human torpedo in the 40s. The torpedo known also as the S.L.C., the pig, and the maiale.  It later became the icon of the Panerai watches, and only recently did Panerai release the PAM 785 set which includes the little Pig made of resin. Today’s Italian Commando Frogmen group is called, […]

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MEET THE CREATOR 他是誰?

由以前到現在 James 都不是一個做”生意”的人,以前聽他說每條錶帶的”出處”,如何在選料上和結構上一定要盡量把歷史複製的極度偏執,我們都說他是一個瘋子(其實這也解釋了為何我們錶帶上的號碼是不接受隨意改寫的)。 他對軍事和手錶的知識都變成物件,只是這次他復出後比以前的範圍還要廣,每件事做得比以前更加深入。 到 Panerai 專門店時,你有被他們用作裝飾那只潛水艇吸引嗎?「對不起這個是不賣的啊….」已經不記得被太子大廈的 Ricky 反覆婉距了多少次。一直到去年推出的 785 set 才終於有機會擁有這只魚雷。我們都知道 Panerai 的經典都離不開潛水艇-SLC (意大利文 Siluro a Lenta Corsa 的簡稱,中譯-慢速魚雷 ) ,他,Teseo Tesei,這位鬍子先生就是 SLC 的發明人。 Teseo Tesei 除了是軍官和海軍工程師外,他更對今天 Panerai 的飾品有很直接的影響。

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A Campaign

The word “Campaign” freaks us out ! It emits a strong impression of Big Budget, and that is something we cannot afford. As a low roller, our limit stretches no more than images. And so we makes images.

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Product Shots

Lifestyle / Travel images, found on the web, are so very attractive. So we turned the storage space upside down looking for items that may be appropriate to make a travel image. We found a hefty ME 38 Pocket, a chunky Strider knife, and along with other daily items.

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Product Mix

Our shop also sells watch straps for Panerai. This product mix creates somewhat an odd impression to the brand identity, yet we feel it is still within the scope. However, we wish to spread this mix even farther apart, possibly losing whatever identity we may have built over the last 5 years.

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