Marketing in the Era of Social Media Boom

We have today, the Twitter, Facebook, Instagram, WeChat, Line, LinkedIn, Pinterest, WhatsApp, Youtube and a million other apps to stay connected. Everyday we would come in to the office, turn on the computer, scan through each socially connected site to see what’s what. By the time we have finished “staying connected”, half a day would have gone by and half the emails are unanswered.

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26mm Strap onto a 44mm Pam243

The extra width makes the strap look even more “vintage”, so this oversized approach is more suitable on the “vintage” straps. The clean colourful preppy strap is best suited with the exact fitting, it simply feels more right in our opinion. We did a short comparison at the end of the video.

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Start up failures

Our business partner in Macau has decided to cease its operation. We had called the Macau Shop as our second shop so as to show our support to him, but in reality the shop was completely independent to Annie Barton.

So where did it go wrong? Anything to everything that could possibly go wrong, did in fact go wrong !!

The incident serves as a rude awakening for us and put us into a new perspective. In addition to the regular business planning and what nots, we have learned a few more new things

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Valuation of a firm !!

The question that mesmerizes us is, how do we valuate a company? by discounted Cash Flow? or use the PE ratio and multiplying it according to the industry norm ?? If done so, we would be paying the investor instead, and where is the logic in that? Goodwill valuation seems less damaging and its definition includes “pays more than the fair market value of the net assets” !! Getting more than a fair share is good, greed is very good, and we like the smell of the green !! We are beginning to sound like a desperate idiot 🙂

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Killer Inventory

We don’t like inventory !! It’s fair to assume all companies do not like inventory, and all SME retailers are horrid with inventory. Yet the lack of inventory would also result in a loss of sale ! Oh it’s wonderful to be a business operator, we get to play the balancing act everyday !! 🙂

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Online Shop

The internet is, in fact, a wild west ! And the defenders of our sanity are keeping us with wild guesses !! The reality for us, is therefore, the site is down !! And we don’t have a clue of what is going on !!

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Retailing the Panerai Straps

Vintage Military design: The last couple of years had be stagnant, there just wasn’t any significant change in style in the outlook of a strap ! From our observation, Vintage and military are two most popular descriptions for a Panerai strap ! Repeat business seems unlikely when your first strap has a No.74 on it, and the “new design” strap has the 73 but with everything identical ! We suspect the term “vintage” is outdated.

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a new look

we have been seeing a lot of vintage looking straps,but just what exactly is a vintage strap?
Wear the strap extensively, making it smelly and dirty. Are you willing to sacrifice the watch to be smelly and dirty? with scratches and dents?

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